5th Annual Law Firm Chief Marketing Officers Forum

The American Lawyers presents the 5th Annual Law Firm Chief Marketing Officers Forum this September 15-16, 2009 at Renaissance Chicago Hotel - Chicago, IL.

Come learn how to get ahead of the curve in the economic recession and stay to network with your peers. Once again, you will have the opportunity to hear the front page news from Chief Marketing Officers and Marketing Directors. Come discuss the real life issues that are facing Chief Marketing Officers and Marketing Directors today. This conference is geared towards addressing the concerns of small, medium and large size law firms particularly in this economic downturn.

Topics to be covered will include:

* What to make of all the new technology

tools – from Twitter, blogs, LinkedIn, Facebook, texting, websites – what’s an overwhelmed marketer to focus on? What is everyone else doing – 59% of lawyers have a profile on an online social network, and at least 500 lawyers are twittering.

* Don’t be a victim of the recession! Make your 2009 resolutions to be one of the firms standing tall after it’s over.

* Integrating marketing (advertising, public relations, firm brochure, directory listings, website) with business development (responding to RFPs, preparing lawyer teams going out on a pitch, identifying strategic targets and client visit programs).

* Guarding the firm’s Crown Jewels – Strengthening and expanding relationships with your most important clients.

* The marketer as firefighter: How to keep a strategic focus when there are dozens of small fires to put out.

* How to create a proposal center and increase your firm’s “win rate” on RFPs

* Finding the Holy Grail of marketing: Effective cross-selling.

* How to target and crack a large new account.

* How to motivate and activate your lawyers to do business development.

* Listening your way to new business - It’s time to STOP pitching and START asking questions.

* Persuasive tactics to get the budget you deserve.

* How NOT to structure the marketing/business development staff – and examples of successful org charts.

For additional information, please contact:

Rachel Lewyn
Rachel.Lewyn at incisivemedia.com
212-457-7924

For sponsorship information, please contact:

Rob Hafiz
rob.hafiz at incisivemedia.com
212-457-7940

For marketing information, please contact:

Cheryl Kahan-Radhuber
Cheryl.Kahan-Radhuber at incisivemedia.com
212-457-7921

or visit their website.